A recent survey conducted by the pioneers of Bungee Jumping in India – Jumpin Heights – which is based out of Rishikesh, on the people visiting their facilities throws some interesting insights. The survey was aimed at knowing the factors influencing the travel decision of people in north Indian cities and the importance of adventure quotient in choosing a particular destination.
The survey reveals that adventure overwhelmingly remains the biggest reason for travelling. The country offers enough avenues and destinations for people interested in adventure and there is hardly any need to look beyond domestic destination, although there are some seekers of international adventure as well.
It also came out in the survey that cost of the trip along with comfort and fun factor are the major reasons that push people travel. Adventure also acts as a major lure for deciding the destination of travel.
Cities of Punjab, along with Delhi/NCR, are major catchment areas in north India for companies offering adventure sports and related activities.
The survey was conducted on 4,351 people (2,726 males and 1,625 females) in the age group of 25 to 35 years hailing from major north Indian cities.
The major reasons for travelling were tourism (23 per cent), pilgrimage (10 per cent), adventure (40 per cent) and all the three (27 per cent). Adventure has emerged as the biggest pull for travel in the age group of 25 to 35 years. Pilgrimage alone comes at a distant third number. About 73 per cent of the travellers like to go around the country for adventure and only 27 per cent likes to go abroad. A vast majority of the respondents feel that India offers enough avenues for adventure and there are enough facilities to cater to the adventure craving of the people in the age group of 25 to 35. Less than a third felt that if you want to get the real feel of adventure and sports related to it, you ought to head out of India.
Cost of trip was the biggest criterion that decided where to travel with 44 per cent voting for it. Accessibility (21 per cent), time of travel (10 per cent), comfort and fun factor (25 per cent) emerged as other determinants. About two thirds of the respondents and another one third felt that the adventure quotient of the destination does not matter. Major cities from where maximum people are heading towards Himalayan foothills are Chandigarh (20 per cent), Ludhiana (17 per cent), Jalandhar (16 per cent), Amritsar (09 per cent), Shimla (11 per cent), Jammu (9 per cent) Rohtak (3 per cent) Delhi-NCR) (15 per cent).
Rahul Nigam, MD, Jumpin Heights, says, “Our own experience of running Jumpin Heights for over a decade shows that adventure is the keyword if you want to attract the young traveller from North India. I am happy that people don’t feel the need to go abroad for adventure as we provide facilities of international level here itself.”